Our Story

Squly & Friends live in Harmony Forest. Although everyone is different in his or her own ways and has different personalities, these happy friends are closely knitted and live happily together. The forest is their paradise. In this forest, everyone has his or her own little corner, and every corner is special in its own way!
And this is what we call “harmony in diversity".

Squly

Squly is an optimistic squirrel who enjoys making his friends happy with his comedic personality. Staying happy and positive is Squly's way of life. He is eager to learn and is curious about everything! Squly is an acorn researcher. He is constantly researching for the best way to cultivate the most delicious acorns in the world.

Bealy

Bealy is the most gluttonous one in the forest. To keep up with his gluttony, he spent lots of time to improve his culinary skills. His effort paid off when he became the master chef of the forest, and designed his own series of Bealy Recipes. He is also the founder of Bealy Star Kitchen, and his next goal is to achieve the 3-star Bearchelin Award.

Kily

Because of global warming, Kily has evolved into a “less-sensitive-to-heat” penguin. He misses those days when he was in the Antarctica, which explains why he so strongly supports environmental protection. His dream is to provide his penguin brothers with an ice pole penguin kingdom. To play his part in protecting the environment, Kily is a vegetarian who does not eat fish, but he eats taiyaki, a fish-shaped pancake!

Cely

Cely may look stern, but he is really very kind. As he is very efficient and meticulous, he was chosen by the forest friends as the king of the forest. Cely is also an outstanding pastry chef, who often whips up perfect desserts in his café, “Patisserie Cely”. Cely adopted a white rabbit called Little White, who is the mascot of Pâtisserie Cely.

Owlsss

The Owlsss sisters love to look good and enjoy having a good afternoon tea. Their common goal is to win the Miss Owls pageant. Although they love to eat, they are health-conscious too. So, they are often sharing health and beauty tips to keep everyone fit and beautiful!

Owlly

Shopping is eldest sis, Owlly’s favorite pastime.

Owvie

Owvie, the second sister, loves to put on make-up and try out different hairstyles.

Owky

Owky, the youngest, is a health enthusiast.

Others

Bow-tie

Squly and friends are always donning a bow-tie. Wearing a bow-tie exudes gentlemanly-ness, charisma and politeness. These qualities complement the inner qualities of Squly and his friends.

Sciulie

Sciulie is Squly’s girlfriend. They are childhood sweethearts who have known each other since young. Thus, Sciulie knows Squly very well. Sciulie is very understanding and kind, and she gives Squly space to do things that he enjoys.

Owtis

Owtis is Owky’s boyfriend. In the Owls’ world, Owtis is suave, gracious and educated. But he sometimes finds it hard to understand Owky.

Kily's Brothers

Kily has many brothers and they often hang out with Kily. Many times, people would mistake them for Kily, as they failed to notice that they do not have Kily’s crown and they are much fairer than Kily.

Little White

One fine day, Cely found an abandoned white rabbit in the forest and adopted it without hesitation. After cleaning and dressing the white rabbit, he named it “Little White”. And since then, Little White has become Patisserie Cely’s mascot!

Wide Duck

The wide duck can be found wherever there is water. No one knows where it came from or where it wants to go. Everyone can feel its carefreeness and see its many expressions. It loves to appear whenever Kily is around.

Acorn

Squly loves acorns and is often eating them. As an acorn researcher, Squly is often seen walking around with acorns.

Taiyaki

Taiyaki is Kily and the penguin brothers’ favourite snack. Sometimes they sell taiyaki together, to raise money to protect the environment and to build an ice pole penguin kingdom.

Busy Bee

They are a bunch of hardworking bees in the forest, often seen with rainbow-coloured parachutes while extracting honey.

Forest

Squly and friends live in the lively and loving forest. The forest always appears because we want to take everyone away from the concrete world we live in, into Squly and Friends’ dream forest!

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Awards

  • "Hong Kong Licensing Awards 2019"

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    Best Hong Kong Young Property Award (Sliver)
    Organiser: Asian Licensing Association
  • "Asia Pacific Creativity Industries Awards 2018"

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    Asia Pacific Creativity Industries Awards 2018 Awardee
    Organiser: Asia Pacific Creativity Industries Association
  • "Bright Future SME's Youth Creative Entrepreneurship Award 2018"

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    Bright Future SME's Youth Creative Entrepreneurship Award 2018 Awardee
    Organiser: The Hong Kong General Chamber of Small and Medium Business
  • "Hong Kong SME Innovation Award 2017"

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    Service Innovation Award
    Organiser: Hong Kong Greater China SME Alliance Association
  • "Comic World Hong Kong 38 Original Character Design Competition"

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    The Champion
    Organiser: Comic World Hong Kong

Interviews





[2020-03-01]
TVB Jade - 財經透視 Interview (Short Video)


[2020-02-25]
CAPITAL Magazine【創業家專訪】Chiilaku「原創卡通 締造創業夢」


[2020-02-05]
East Magazine - 港產卡通進軍大灣區


[2020-01-31]
Recruit Magazine Interview - 事業有 take 2 創意新開始


[2019-12-20]
Hong Kong Wen Wei Po Interview - IT 男辭職創業 推原創卡通走向海外


[2019-12-19]
Hong Kong Economic Times Interview - IT 男夥友創本土卡通品牌


[2018-03]
青創家專訪 - Squly 可愛形象迅速引爆無限商機


[2017-12-22]
香港貿易發展局經貿研究 - 亞洲人物角色成為歐洲品牌授權展矚目焦點 - 博泰文化 - 《史古利和朋友們》(Squly and Friends)


[2017-12-21]
HKTDC Research - The Asian Character Invasion Proves a Hit at Brand Licensing Europe - BroadTeck - Squly and Friends


[2017-01-06]
Headline Daily 商貿先鋒 專欄 - 好設計 妙故事品牌方程式《下》


[2016-12-29]
Headline Daily 商貿先鋒 專欄 - 好設計 妙故事品牌方程式《上》


[2016-10-12]
HKTDC 香港貿易發展局商貿全接觸 - 角色品牌網上爆紅 森林動物裝束變變變


[2016-10-04]
Metro Daily 都市日報 - 新聞專題 - 森林動物裝束變變變


[2016]
香港貿易發展局 - 知識產權商品化(版權) - 本地創作角色 - Squly & Friends (Short Video)


[2016]
HKTDC IP Commercialisation (Copyright) - Hong Kong Designed Cartoon Characters - Squly & Friends (Short Video)


[2016-04-26]
Headline Daily - 創意產業行內人士分享


[2016-04-26]
The Standard - Digital media and licensing pave the way for business collaborations


[2015-10]
HKTDC 貿發網小批量採購 中小企成功經驗分享


[2015-08-19]
Face Magazine (Trading Express) Cover Story


[2015-07-01]
Yellow Bus Magazine Cover Story


[2015-05-08]
Sing Pao MINE Weekly Magazine Cover Story


[2015-04-20]
Unwire 由本地網店玩到實體店 ! 香港自創品牌成功心得分享


[2015-03-11]
TVB Jade - Think Big 天地 (Short Video)

Hong Kong Office

Address: D2, 9/F, Victorious Factory Building, San Po Kong, Kowloon, HK.

Telephone: +852 2301 3968

E-mail: info@chiilaku.com

Mainland China Office

东莞市仟尚文化传播有限公司

Address: 东莞市松山湖高新开发区新竹路4号新竹苑14栋513室

Telephone: +86 137 1217 0925

Singapore Partner

Uniclusive Chiilaku Media Pte Ltd.

Telephone: +65 6767 9923

E-mail: vivian.chua@chiilaku.com

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